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January Hot Topic Call: Executives' Perspective on Broadband for 2012
Jan 24, 2012

Hot topic:  Executives' Perspective on Broadband for 2012

Executive panel: 
      Tom Cobb,  Executive Director Broadband Product Marketing - AT&T 
      George Chamoun, SVP and Company Founder - Synacor
      Greg Goodwin, VP Marketing - TELUS
      Brian Pratt, VP Business Development - Kindsight

Executive panel biographies and discussion summaries (v4 01/24/12)

Call summary:

Each January we invite service provider and vendor member executives to join a panel discussion where they share their perspectives on industry trends with respect to broadband services and how best to address them in the coming year.

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   BMMA members only
Date:                       Tuesday, January 24, 2012 
New start time:    2:00 PM CST (12PM PST, 3PM EST)
Call duration:        1.5 hour

 

December Hot Topic Call - What SMBs are doing online; how providers can profit
Dec 20, 2011

Hot topic:  What SMBs are doing online, and how providers may profit

Discussion leader: Andrew Kemp, Executive Director - Product Management Hostopia/Deluxe

   Abstract and biography.

Summary: Join Andrew Kemp as he provides insight on how small businesses are leveraging online tools to increase sales. Learn how this evolving market uses tools like social media, email marketing, and search engine marketing, and how providers may capitalize on this growing segment.

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   Open call...non-members are welcome
Date:                       Tuesday, December 20, 2011 
New start time:    2:00 PM CST (12PM PST, 3PM EST)
Call duration:        1 hour

November Hot Topic Call - Cinbell's Energy Initiative
Nov 22, 2011

Hot topic:  Cincinnati Bell's Energy Initiative

Discussion leader: Michael Bornstein, Cincinnati Bell's Product Manager - Energy, DIRECTV, & Security

Abstract and discussion leader biography

Summary: Telco service providers are constantly looking for new revenue opportunities and ways to bring value to their customers. Cincinnati Bell was looking to accomplish both of these while also strengthening the cost savings message when marketing product bundles. The deregulated energy market in Ohio provided Cincinnati Bell a unique opportunity to successfully meet all three of these objectives.

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   Members only
Date:                       Tuesday, November 22, 2011 
New start time:    2:00 PM CST (12PM PST, 3PM EST)
Call duration:        1 hour

October Hot Topic Call - Anticipate & Optimize the Complete Customer Experience
Oct 25, 2011

Hot topic:  Anticipate & Optimize the Complete Customer Experience

Discussion leader: Ben Geller, Sr. Director Marketing, Customer Experience Solutions, Alcatel-Lucent

Abstract and discussion leader biography

Summary: 

Today, there are more brands competing for position at the heart of the connected experience. In addition, the traditional differentiators of network speed, depth of product/service portfolio and price are no longer enough to attract (and retain) customers.

As customers continue to get connected using many devices, their connected experience is becoming complex and overwhelming. At the same time, customer expectations (for more support and simplicity) are rising.

Service providers need data-driven insight in order to make the strategic decisions required to transform the customer experience in a way that fosters brand loyalty and establishes superior relationships with customers. To win the dedication of customers, service providers also need to extend the customer relationship by leveraging the network assets and data at their disposal to ensure that customer expectations are exceeded and the value of the network is maximized.

During this call, we would like to:

-      share some recent trends in the area of CEM

-      reveal why Alcatel-Lucent thinks that customer experience has “suddenly” become an important issue for CSPs around the world

-      discuss the importance of customer experience and loyalty as opportunities for service providers to differentiate

 

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   Members only
Date:                       Tuesday, October 25, 2011 
New start time:    2:00 PM CDT
Call duration:        1 hour

BMMA 2011 Fall Workshop - hosted by TELUS
Sep 14, 2011 - Sep 16, 2011

Hosted by:  TELUS in Vancouver, BC.
Wednesday networking activity (The Great Camera Caper): Wed Sept 14, 3:30 - 6:30 PM 
Welcome and networking reception: Wed, September 14, 6:30 - 9:00 PM
Meetings: Thurs, September 15 through Fri September 16 (2PM)
Friday networking activities (golf et al): Sept 16, 2 PM - 6PM
Registration fee: $500 ($600 after August 10)
More information and register    
Download agenda (9/08/11 update)

  • - Vancouver is a place not to miss! Submit for travel approval now. We can invoice early as needed.
  • - US members - remember to get your passport in order
  • - Hotel details have now been posted 
  • - Ask us about sponsorship opportunities

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August Hot Topic Call - Web Threat Management, Filtering & Advertising
Aug 23, 2011

Hot Topic: Web Threat Management & Filtering - Another Source of ‘Eyeballs’

Discussion Leader: Andrew Graydon, COO, Netsweeper (biography and abstract)

Summary: This session will examine the changing landscape of web threats and filtering needs in today’s networks, the route to managing those threats and delivering filtering in a zero-latency, zero-risk deployment, and the opportunities for exploiting and monetizing both the service and the advertising channel.

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   Open call - non-members are welcome to join
Date:                       Tuesday, August 23, 2011 
New start time:    2:00 PM CDT
Call duration:        1 hour

July Hot Topic Call
Jul 26, 2011

Hot topic:  Monetizing Broadband – Who Should Pay?

Consumers, content providers, government, service providers, the general public – all play a role in monetizing broadband. 

 

Discussion leader: Juan J. Vela, Solutions Marketing Director, Calix

 

Summary:

 

The consumer appetite for bandwidth is seemingly never ending.  For the past decade, last mile bandwidth has approximately doubled every 2 years while broadband pricing has remained relatively flat.  But that doesn’t mean consumers are ready to part with more cash for never ending increases in data rates and competitive offerings. 

 

Changes to traditional broadband pricing models are coming.  Verizon, AT&T and T-Mobile are creating new customer expectations and behaviors in their data customer base.  Wireline telcos and cable MSOs are also in the mix as the industry begins to embrace alternative pricing models.  The days of unlimited consumption for flat monthly access fees might be numbered. 

 

But who should pay for the continuous increases in last mile bandwidth?  And how are you preparing for the future of monetized broadband? 

 

Dial-in details:      Please send a request to Lisa LaBorde.
Status:                   Members only
Date:                       Tuesday, July 26, 2011 
New start time:    2:00 PM CDT
Call duration:        1 hour