Hot Topics

Each month, our members meet informally on a conference bridge to discuss one or more "hot topics" covering broadband/DSL marketing issues. These calls are free to members, and currently are open 3-4 times per year to non-members so that they may sample the value of the BMMA.

July 27th - Premium Support: Benefits & Revenue Potential

Hot topics: 

  Part 1 - Premium support: benefits and revenue potential

Discussion leader: Thomas  Hayes, Account Executive for teleNetwork, will discuss the benefits of the premium technical support offering to end users and the increase in average revenue per user.

  Part 2 - Open roundtable discussion on tech support other broadband marketing issues. On the 2nd half of this call you will have an opportunity to ask questions of your peers and to share your best practices. Please let us know if there is there is an issue you would like us to raise.

Dial-in details:  Please send a request to Lisa LaBorde
Status:              Members only.
Date:                  Tuesday, July 27, 2010 
Start time:        12:00 PM CDT (10AM PDT, 1PM EDT)
End time:          1:00 PM CDT 

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August 24 - LTE impact on the evolution of DSL & fiber

Hot topic:  LTE impact on the evolution of DSL and fiber services
                    A] Discussion leader: to be confirmed
                    B] Open roundtable on LTE and other broadband marketing issues

Dial-in details:  Please send a request to Lisa LaBorde
Status:              Open call - non-members are welcome to join
Date:                  Tuesday, August 24, 2010 
Start time:        12:00 PM CDT (10AM PDT, 1PM EDT)
End time:          1:00 PM CDT 

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Full Year Monthly Schedule

The BMMA holds monthly Hot Topic calls typically every 4th Tuesday at 12 noon Central (1 PM Eastern, 10 AM Pacific). This date may fluctuate some months as a result of holidays, so be sure to check for updates.

* Currently around once per quarter, non-members are welcome to join in the discussion as our guests in one open call in order to evaluate the value of BMMA. To reserve a line and for dial-in details, guests should contact Ellis Hill (205-995-8866, ellis@researchfirst.com). 
 
NOTE: Topics are subject to change as issues arise or as members' priorities change.

2010
Call Date            		Hot Topic(s) Call Type*
 Jan 26
 Leadership Roundtable Discussion:
 What's hot for broadband in 2010?
 Open call - non-members welcome
 Feb 23  The competitive landscape: how BMMA member companies align / differentiate from an industry perspective Members call

 March 1-2
Newport Beach, CA

 BMMA Annual Meeting
1] Best in Class awards roundtables: Winners of the Best in Class Awards will review their programs
2] Customer service roundtable: sales/care, installation, repair, etc.

 Members Annual Meeting

 Apr 20
(3rd Tues)

  1] Broadband attachment to new SMB orders
 2] Roundtable on SMB and other broadband issues		 Members call
 May 18
(3rd Tues)		 1] Home networking strategies; preparing for the future
2] Roundtable - IPV6 and other HSI marketing issues		 Open call - non-members welcome
 June 22  Broadband usage issues Members call
 July 27

 Premium technical support - benefits and revenue potential

 Members call
 Aug 24  LTE impact on the evolution of DSL and fiber services Open call - non-members welcome
 Sept 16-17

 BMMA Fall Workshop - Hosted by TDS Telecom
Topics now confirmed:
1] Value added services
2] Customer care issues
3] Benchmarking report
4] Successful alternate marketing programs

 Members Fall Workshop
 Oct 26  1] Social Networking Marketing
 2] Data Mining		 Members call
 Nov 16  Generating Additional Sales with Online Chat Members call
 Dec 14, 2010  Web Tools for SMB Members call

  

2009
Call Date            		Hot Topic(s) Call Type*
 Jan 27
 Leadership Roundtable Discussion:
 What's hot for broadband in 2009?
 Open call - non-members welcome
 Feb 24  The connected home Members call
 March 24  1] Non-pay disconnect policies
 2] Broadband and the economic stimulus package		 Members call
 Apr 27-28  BMMA Annual Meeting - Clearwater Beach, FL
 1] Marketing usage-based services
 2] Future broadband customer user experience		 Members Annual Meeting
 May 26  2] WiFi's role today
 2] Key learnings from the BMMA Annual Meeting		 Open call - non-members welcome
 June 23  Quarterly broadband usage issues call Members call
 July 28  The $4.7 Billion Broadband Stimulus Package Update –
 Partnering is the Key to Success		 Members call
 August 25  Real reasons for churn Open call - non-members welcome
 Sep 15-17         BMMA Fall Workshop - Hosted by Synacor in Buffalo
 1] Opting out of email? A look at Windows Live as an email solution.
 2] What will it take to win satisfied customers from cable   
(besides expensive compelling offers)?
3] Speed direction - how to overcome the speed challenge		 Members Fall Workshop
 Oct 27  Revenue generating services (short, medium, long-term); increasing ARPU and VAS Members call
 Nov 24  1] Upload speeds; 2] Broadband usage issues Members call
 Dec 15

 The technology horizon - future trends and differentiation
 TV everywhere - wireless broadband - more intelligent gateways

 Members call

 
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The BMMA holds monthly Hot Topic calls typically every 4th Tuesday now at 2PM Central (3 PM Eastern, 12 PM Pacific).This date may fluctuate some months as a result of holidays, so be sure to check for updates.

* Currently around twice annually, approved non-members are welcome to join in the discussion as our guests in one open call in order to evaluate the value of BMMA. This is restricted to telco service providers and their vendors. To request an invitation to register, guests should contact Lisa LaBorde (262-893-4812).
 
NOTE: Topics are subject to change as issues arise or as members' priorities change.
 
2012
Call Date 		Hot Topic(s) Call Type*
 March 19-20
 Las Vegas, NV

- NO CALL THIS MONTH -
BMMA 2012 Annual Meeting
 1] Best in Class awards roundtables: Winners of the Best in Class Awards will review their programs
 2] Benchmarking report
 3] Roundtable discussions - TBD
 

 Members Annual Meeting

 Feb 28

  IPTV Applications
 Discussion leader: Richard Amizial, Mariner Partners		  Members call

 Jan 24
 2:00 - 3:30 CST

  Executives' Perspective on Broadband for 2012
 Executive Panel:
      Tom Cobb, Senior Director Broadband Strategy - AT&T 
      Greg Goodwin, VP Marketing - TELUS
      Brian Pratt, VP Business Development - Kindsight
      George Chamoun, SVP and Company Founder - Synacor		  Members call
 

2011
Call Date 		Hot Topic(s) Call Type*
 Dec  20, 2011  What SMBs are doing online, and how providers can profit
 Discussion leader: Andrew Kemp, Hostopia/Deluxe		 Open call - non-members welcome
 Nov 22
 Cincinnati Bell's Energy Initiative
 Discussion leader: Michael Bornstein, Cincinnati Bell
 Members call
 Oct 25  Anticipate & Optimize the Complete Customer Experience
 Discussion leader: Ben Geller, Alcatel-Lucent		 Members call
 Sept 14-16

BMMA Fall Workshop 
 - Cloud Computing   
 - Digital Home Evolution
 - Broadband Usage & Innovative Service Models
 - Video Services
 - Broadband Benchmarking Highlights

 Members Fall Workshop

 Aug 23


Web Threat Management & Filtering - Another Source of ‘Eyeballs’
Discussion Leader: Andrew Graydon, COO, Netsweeper

 Open call - non-members welcome
July 26  Monetizing Broadband: Who Should Pay?
 Discussion leader: Juan Vela, Calix		 Members call
June 28

 Microsoft's Acquisition of Skype: Implications for the Industry
 Discussion leader: Kate Baillie, TELUS

 Members call

 May

 
 Subscriber Applications Drive Revenue, Loyalty (new standards-compliant middleware unifies the development, deployment, management and optimization for multiple applications)

 Discussion leader: David Foote, Hitachi Communication Technologies America, Inc.

 Members call

Apr

 How Consumers Use Broadband
 Discussion leader: Ellis Hill, ResearchFirst

 Members call

March 7-8
Atlantic Beach, FL

 BMMA 2011 Annual Meeting
 1] Best in Class awards roundtables: Winners of the Best in Class Awards will review their programs
 2] Roundtable discussions
 -Premium Tech Support
 -Monetizing the Network via Capabilities & New Business Models

 Members Annual Meeting
Feb 22  Total Home Networking
 Discussion leaders: Janet Sczech and Tom Zanoli, GVTC		 Members call
Jan 25, 2011 Leadership Roundtable Discussion:
 What's hot for broadband in 2011?		 Open call - non-members welcome

 

2010
CallDate 		Hot Topic(s) Call Type*
Jan 26
Leadership Roundtable Discussion:
What's hot for broadband in 2010?
 Open call - non-memberswelcome
Feb 23 The competitive landscape: how BMMA member companies align / differentiate from an industry perspective Members call

March 1-2
Newport Beach, CA

BMMA Annual Meeting
1] Best in Class awards roundtables: Winners of the Best in Class Awards will review their programs
2] Customer service roundtable:sales/care, installation, repair, etc.

 Members Annual Meeting

Apr 20
(3rd Tues)

 1] Broadband attachment to new SMB orders
2] Roundtable on SMB and other broadband issues		 Members call
May 18
(3rd Tues)		 1] Home networking strategies; preparing for the future
2] Roundtable - IPV6 and other HSImarketing issues		 Open call - non-members welcome
June 22 Broadband usage issues Members call
July 27

Premium technical support - benefits and revenue potential

 Members call
Aug 24 LTE impact on the evolution of DSL and fiber services Open call - non-members welcome
Sept 16-17

BMMA Fall Workshop - Hosted by TDS Telecom
Topics:
1] Value added services
2] Customer care issues
3] Benchmarking report
4] Successful alternate marketingprograms

 Members Fall Workshop
Oct 26  Social Media Marketing Members call
Nov 16  Generating Additional Sales with Online Chat Members call
Dec 14, 2010  Web Tools for SMB Members call

 

2009
CallDate 		Hot Topic(s) Call Type*
Jan 27
Leadership Roundtable Discussion:
What's hot for broadband in 2009?
 Open call - non-memberswelcome
Feb 24 The connected home Members call
March 24 1] Non-pay disconnect policies
2] Broadband and the economic stimulus package		 Members call
Apr 27-28 BMMA Annual Meeting - Clearwater Beach, FL
1] Marketing usage-based services
2] Future broadband customer user experience		 Members Annual Meeting
May 26 2] WiFi's role today
2] Key learnings from the BMMA Annual Meeting		 Open call - non-members welcome
June 23 Quarterly broadband usage issues call Members call
July 28 The $4.7 Billion Broadband Stimulus Package Update –
Partnering is the Key to Success		 Members call
August 25 Real reasons for churn Open call - non-members welcome
Sep15-17 BMMA Fall Workshop - Hosted by Synacor in Buffalo
1]Opting out of email?A lookatWindows Live as an email solution.
2] What will it take to win satisfied customers from cable
(besides expensive compelling offers)?
3] Speed direction - how to overcome the speed challenge		 Members Fall Workshop
Oct 27 Revenue generating services (short, medium, long-term); increasing ARPU and VAS Members call
Nov 24 1] Upload speeds; 2] Broadband usage issues Members call
Dec 15

The technology horizon - future trendsand differentiation
TV everywhere - wireless broadband - more intelligent gateways

 Members call